Krishna Mehta, the creative director of the brand "Krishna Mehta" established since 1988, is one of the fastest growing designer brands in India with retail operations spread over 35 stores nationally and a vibrant organisation, and a fully integrated, state-of-the-art manufacturing fascility. She weaves Indian sensibility with an international understanding, using the haze of her heritage and the old-world customs along with the modern values as the starting and ending point for all her design inspirations.
Taking forward her passion to contemporize Indian crafts and textiles whilst celebrating its glorious heritage, Anita Dongre presents her latest bridal couture Winter Festive 2014 collection “India Modern”- an ode to our celebrated crafts matched with modern design and contemporary silhouettes befitting the sensibilities of the modern day woman. The collection is a reflection of an assured 21st century confident woman, who is sensuous, determined and knows exactly what she wants, yet cherishes her Indian roots. Anita’s muse is the one who challenges convention yet treasures her heritage. For a woman who seeks fantasy coupled with functionality, Anita conjures a collection which whilst being high on comfort bears her signature style quotient. ‘ India Modern’ sees flowy bridal lehengas being reinterpreted with an innovative twist of modern day styles, subtle detailing and layering juxtaposed with intricate gota patti , doori and hand embroidery on rich fabrics- each style is a magical blend of the old and the new, where the modernity stems from traditional aesthetics in contemporary silhouettes. The fabrics, the weaves, the cuts and the colors beautifully encompass the essence of contemporizing craft. Lehengas paired with crop tops, structured jackets with embroidered pants and couture gowns proudly comprise “India Modern”- unique yet quintessentially Indian. These elegant ensembles are peppered with hues of the season like cream, flesh, red, blue and black.
